About Penelope Anaya

Senior Bilingual Creative Designer with experience in branding, digital marketing, web design, print production, manuals, presentations, and visual communication.

Trained in traditional design methods, tools, and software, with a strong understanding of the creative process and visual problem-solving. Over the years, I have adapted these skills to integrate AI-driven workflows and prompt development into the creative process, combining strategic thinking with emerging technologies to create impactful and high-quality visual solutions more efficiently.

Proven ability to deliver creative solutions for corporate brands through a balance of design fundamentals, innovation, and modern digital tools.

SOME TOOLS

Suite Adobe

With more than 10 years of experience using Adobe Creative Suite, I have developed strong skills in creating brand identities and communicating meaningful messages from companies to their audiences through effective visual design.

IA

AI is giving us the opportunity to make the impossible possible in a very short time. While I believe it still has limitations, the combination of traditional design methods and AI will soon create a future without creative limits — and I want to be ready for it.

Web design

I started designing websites with Dreamweaver, then worked with tools like Ruby, WordPress, and other web platforms. Now, I’m adapting my workflow to AI-powered tools like Claude or Figma. I recently started exploring them.

Hootsuite

Platforms that make publishing to real media easier, such as Hootsuite, and collaboration tools like Asana, have transformed the way teams communicate and work together. Grate tool for project management.

BRANDING PORTAFOLIO